So you have a nice product with you, the next step is to market it. The first step is to have a website. For that you should know who your target market is, how to describe your professional specialty, and what specific benefits your work provides for your clients.

The content of your site is much more important than the design. Ask your colleagues and current clients to critique your site. Do they understand what you are offering? Can they see concrete benefits to your target audience? Revise your site based on their feedback. Then personally invite some prospective clients to visit and touch base afterward

Your Internet marketing persona should reflect the same professionalism as the work you do with your clients.